Experience the Thrill of Big Wheel at The Strong Museum!

Gear Up for a Wheel-y Good Time!

North Andover, MA. – (May 13, 2024) –Get ready for an unforgettable weekend of family fun as The Strong National Museum of Play and Big Wheel (Schylling) team up to celebrate the timeless joy of the Big Wheel bike! Join us at The Strong Museum in Rochester, NY, on June 8th and 9th for a wheel-y good time filled with excitement, adventure, and nostalgia.

“We’re thrilled to partner with The Strong Museum to bring the iconic Big Wheel bike to families in Rochester,” said Beth Muehlenkamp, Marketing Director at Schylling Inc. “The Big Wheel has been a beloved childhood staple for generations, and we’re excited to share its magic and history with a new audience.”

Pedal your way to excitement as you cruise around the Big Wheel adventure path, customize your own Big Wheel license plates for a personalized touch, and learn about the rich history of the Big Wheel bike and its impact on childhood. Whether you’re reliving cherished memories or discovering the Big Wheel for the first time, this event is sure to delight guests of all ages.

“We’re thrilled to welcome Schylling and the Big Wheel to The Strong for this special event,” said Cathy Debellis, assistant vice president for education and public programs at The Strong. “The Big Wheel holds a special place in the hearts of many—and is an inductee to the museum’s National Toy Hall of Fame—so we’re excited to provide families with the opportunity to experience its magic firsthand.”

Don’t miss out on this must-visit event for families! Mark your calendars for June 8th and 9th, from 11:00am – 4:00pm and join us for a weekend of summer fun at The Strong Museum.

About Schylling Inc.

Schylling has a long history of making timeless toys; both delightful playthings from years past and innovative new items with a nostalgic appeal for all ages. As an award-winning toy company based in North Andover, MA, products such as NeeDoh®, LAVA® brand motion lamp, Big Wheel®, Schylling hand puppets, Sea-Monkeys®, Party Puppies, Classic Tin Kaleidoscope, Learn to Play Harmonica, and a variety of other toys satisfy curiosity, encourage discovery, and help people find their best mellow and chill mood. Learn more about Schylling’s diverse offerings at www.Schylling.com or search for NeeDohOfficial, LavaLampOfficial, or OfficialBigWheel on your favorite social media.

About The Strong National Museum of Play

The Strong is the only collections-based museum in the world devoted solely to the history and exploration of play. It is home to the International Center for the History of Electronic Games, the National Toy Hall of Fame, the World Video Game Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, the Woodbury School, and the American Journal of Play and houses the world’s largest and most comprehensive collection of historical materials related to play.

Media Contact: ChizSix Marketing & Media on behalf of Schylling|

Kassandra O’Brien| SVP of Marketing | kassandra@chizsix.com | 289.264.6499