Helping Students Get a GRIP!

Schylling’s NeeDoh Continues to SQUISH the Expanding Fidget Toy Trend!

Time to get your hands on the only fidget toy you knead!

North Andover, MA – (August 2, 2023) As students prepare to head back to school, Schylling’s newest NeeDoh products are here to give a satisfying SQUISH to kickstart the 2023-2024 school year! Featuring the NeeDoh Nice Cube, GumDrop, Super NeeDoh Ripples, Teenie NeeDoh Cool Cats, and Teenie NeeDoh Funky Pup, all five products will join the brand’s roster of fidget toys that have gripped the hearts of many on social media.

Whether it’s a kid entering third grade or a college student entering their final year of studies, starting out another school year can be challenging and full of distractions. Over the years, many have found relief and a relaxing sensation through fidgeting with sensory toys like NeeDoh products. Through the act of squishing and feeling a soft and malleable texture, getting through class and taking some time for students to think while they fidget can help improve their back-to-school experience in a satisfying way.

NeeDoh, has proven to be well worth the squeeze as the toymaker has become a brand leader in the fidget category with its stretching catalog of sensory toys. NeeDoh has sold millions and continues to innovate sensory play with new designs, fillings, and textures  that fans love to collect, squish, smush, and share!

The demand for fidget toys has caused the industry to inflate on sensory play, but Schylling has managed to keep fans returning to their original shapes with the ever-growing line of NeeDoh squeezables! NeeDoh has managed to squish the competition with their satisfyingly soothing and eye-catching designs that have maintained an unflinching grip on social media, garnering over 150 million views on TikTok and receiving 5,000+ tags on Instagram.

“Our NeeDoh products are designed to be invitingly squish-worthy just by looking at them,” said Beth Muehlenkamp, Director of Marketing at Schylling Inc. “We’re proud that this need-to-squeeze has translated so well onto social media where our fans are continuing to not only embrace the joys of tactile play but want to showcase them as well.”

The fidget family continues to grow at Schylling with these four NeeDoh products, new to 2023!

• NeeDoh Nice Cube
  • The groovy gratifying NeeDoh is now available as a cool, semi-transparent square! The new groovy goo filling feels soft with slow squishes and firm when fast squished. Enjoy a soothing sensory sensation anywhere, anytime! Three assorted colors to choose from.
  • MSRP: $4.99
  • Age: 3+
• NeeDoh GumDrop
  • NeeDoh Gumdrop still has all the irresistible power to find your best mellow and chill and always returns to its original shape, but with this jelly-filled sensation one sweet squeeze turns into many for a soothing break in the office, classroom, car, at home or anywhere at any time. Available in four assorted bright colors.
  • MSRP: $4.99
  • Age: 3+
• Super NeeDoh Ripples
  • Super NeeDoh Ripples still has all the irresistible power to find your best mellow and chill and always returns to its original super size shape. You are going to need two hands to enjoy the ripply swirly, wavy wurly, curvy curly textures of these super sized globs!
  • MSRP: $11.99
  • Age: 3+
• Teenie NeeDoh Cool Cats and Funky Pup
  • Teenie NeeDoh Cool Cats and Funky Pup are squishy, small, and adorable! Perfect companions to bring with you to provide you that satisfying squish. Talk about cute aggression!
  • MSRP: $3.99
  • Age: 3+

You can find all these items on Amazon, or your favorite local toy store.

For more information on NeeDoh, please visit: Schylling.com and follow us on social @NeeDohOfficial

About NeeDoh

NeeDoh is the must-have fidget toy brand, with millions feeling the squishy and soothing satisfaction of these groovy globs. Industry leaders in the innovative sensory and fidget category, NeeDoh continues to expand the wildly popular line of super soft, super stretchy toys. From color changing squeezes to stretchy noodles, NeeDoh’s groovy branding and creative out-of-the-box innovation continues to push the limits with realistic and hilarious packaging. These handheld toys are taking over the tactile, fidget world with over 200 MILLION views on TikTok alone! The experience will blow your mind, soothe your soul and make you feel groovy in no time.

Media contact: ChizSix Marketing & Media | www.chizsix.com on behalf of Schylling Inc.

Kassandra O’Brien| SVP of Marketing | kassandra@chizsix.com | 289.264.6499