THE 70’s ARE BACK!
LAVA® LAMP LAUNCHES NEW FLOWBACK SERIES!
LAVA® CAPTURES THE ESSENCE OF THE ERA IN 3 NEW DESIGNS
North Andover, MA. – (April 20, 2023) – That’s right, Schylling Inc., home of award-winning toy and lifestyle brands like the iconic LAVA® Lamp, has launched their new FLOWBACK series, featuring three new designs that’ll give bedrooms everywhere far-out vibes and radical times. Embrace your space with Groovy Gradient, Disco Fever, and Vinyl Record designs, now available exclusively at LavaLamp.com!
There’s a reason folks love to show off their LAVA® Lamps to their friends and social media; these mesmerizing containers of illuminated liquids and wax substances have solidified its place as mood-inspiring and atmosphere-changing fixtures in rooms across the nation with its unique design and unforgettable silhouette.
Launching on a #ThrowBackThursday, Schylling Inc. is bringing the 70s back with the LAVA® brand’s new FLOWBACK series. Passionate room decorators, bedroom occupants, old roommates crashing on the couch, and every dude and gal aged 8 and up can NOW find and purchase Groovy Gradient, Disco Fever, and Vinyl Record LAVA® lamps at LavaLamp.com!
“We are thrilled to announce the launch of our new FLOWBACK LAVA Lamp series, which brings back the retro vibe of the 1970s with a modern twist,” says Paul Weingard, President and CEO at Schylling Inc. “Our customers will love the unique designs and mesmerizing flow of these lamps, which are sure to add a groovy touch to any space.”
In a recent survey, Schylling discovered that “92% of consumers recognize the iconic LAVA® Lamp”… solidifying it’s place in pop culture regardless of the decade!
Each new LAVA® Lamp is 14.5 inches in height, featuring a specially-themed combination of mesmerizing liquid mixture and stylish exterior design. Each lamp will be priced at $39.99 MSRP at www.LavaLamp.com.
Groovy Gradient
A groovy pattern in a flocking texture adorns the hand-painted neon-colored based & cap of this 14.5” lava lamp. Yellow-orange lava flows in purple liquid to encapsulate some far-out vibes!
Vinyl Record
Thin grooves indent this design’s base and cap to create a texture, reminiscent to one from a vinyl record. Containing warm color tones with yellow lava and orange liquid, this LAVA® lamp is a tribute to classic albums and analog playback.
Disco Fever
This design’s reflective silver facets absorbs and bounces light, just like the effect of a disco ball’s enamoring shine! A mixture of silvery glitter in bright blue liquid, this homage to dance floors of the 70s is here to introduce some Disco Fever into your life!
To stay up to date with LAVA® Lamp and the hottest products from Schylling, please visit us on our official site and social channels:
- Instagram: @lavalampofficial
- Twitter: @lavalamp
- Facebook: facebook.com/lavalamp
- Official Website: lavalamp.com
About Lava Lamp:
For over 50 years LAVA® has been a part of the consumer consciousness, consistently enticing new generations to marvel at its glob flowing wonder. It is one of the most recognized consumer shapes of all time and we are continually innovating the LAVA® lamps to keep up with the new trends and technology while making sure our quality is second to none.
Media Contact: ChizSix Marketing & Media on behalf of Schylling|
Kassandra O’Brien| SVP of Marketing | kassandra@chizsix.com | 289.264.6499