Schylling’s Big Wheel Paves The Way For A New Era of Little Riders This National Bike Day!
Pedal Power Redux: Big Wheel Cycles Through Generations, Creating New Adventurers With Each Turn!
North Andover, MA – (April 19, 2024) This National Bike Day, the timeless trike that started it all, Big Wheel, has cyclists looking back to their first adventures while Schylling’s relaunch sets off a new generation of little riders. Taking childhood exploration from two feet to three wheels since the 1970s, Big Wheel has become the origin story for many cyclists and will continue to be as Schylling ushers in designs for a new generation.
Schylling, a renowned name in the world of classic toys, is committed to upholding the legacy of Big Wheels as a conduit for play and exploration with their models: The Big Wheel Speedster and Big Spin. Featuring the iconic 16” front wheel and a sleek low-riding design that ignited the sense of freedom in past generations, the Big Wheel comes equipped with adjustable seats, evolving alongside your child while retaining its hallmark spinout action!
“As we celebrate National Bike Day, we hope to reignite the passion for the original low rider,” said Beth Muehlenkamp, Director of Marketing at Schylling Inc. “Bringing back Big Wheel has resulted in countless stories from fans around the world who fondly remember their first adventures on a Big Wheel bike.”
This National Bike Day, the revival of Big Wheel serves as an invitation for families with young children to safely test their limits with this iconic ride-on toy. The enduring popularity of Big Wheel lies in its ability to transform ordinary rides into unforgettable journeys. It is a bike that grows with the child both as they grow taller, but also as they grow in confidence of their abilities.
Schylling Big Wheel models:
- Big Wheel Speedster
- MSRP: $99.99
- Age: 3-7
- Key Features:
- Signature, durable Big Wheel design and color-scheme
- Oversized 16” front wheel ideal for fast-action pedaling
- Wide rear wheels grip the sidewalk for high-speed stability
- Grows-with-Child adjustable seat; great for growing legs or switching out riders
- Weather-resistant decals to customize the bike
- Pedal-powered ride-on with high-visibility colors for safety
- Big Wheel Big Spin
- MSRP: $129.99
- Age 3-7
- Key Features:
- Easy grip hand-brake for easy 180° spinout action
- Signature, durable Big Wheel pedal-powered design
- Two-tone molded color details on front and back wheels
- Oversized 16” front wheel ideal for fast-action pedaling
- Wide rear wheels grip the sidewalk for high-speed stability
- Grows-with-Child adjustable seat and a storage compartment too
- Weather-resistant decals to customize the bike
- High-visibility colors for safety
Big Wheel will be available at your favorite local toy stores, The Paper Store, Tractor Supply, and Amazon. For more information on Big Wheel, please visit: Big-Wheel.com and follow us on social @OfficialBigWheel
About Schylling Inc.
Schylling has a long history of making timeless toys; both delightful playthings from years past and innovative new items with a nostalgic appeal for all ages. As an award-winning toy company based in North Andover, MA, products such as NeeDoh®, LAVA® brand motion lamp, Big Wheel®, Schylling hand puppets, Sea-Monkeys®, Party Puppies, Classic Tin Kaleidoscope, Learn to Play Harmonica, and a variety of other toys satisfy curiosity, encourage discovery, and help people find their best mellow and chill mood. Learn more about Schylling’s diverse offerings at www.Schylling.com or search for NeeDohOfficial, LavaLampOfficial, or OfficialBigWheel on your favorite social media.
Media contact: ChizSix Marketing & Media | www.chizsix.com on behalf of Schylling Inc.
Kassandra O’Brien| SVP of Marketing | kassandra@chizsix.com | 289.264.6499